This photo is dated Sept. 1913 and is labeled “Fashion Show” at bottom right – and the streets do appear to have been decorated for an event. What I find intriguing, though – apart from the horse and buggy/automobile combination I talked about previously – are the signs you can just about make out. At far left there is a blurry one for “Shoes,” while the next door down is “Bar,” and across the street you find “Eat.” Nice and simple.
This photo is dated August 1937 on the stamp on the rear – the year the Great Depression deepened after actually having eased somewhat in the previous few years. By the following year unemployment would hit 19%. I don’t know if five cents was a great deal back then for what they were offering, but I would imagine it must have been a pretty good price or they would not have featured it so prominently. In any case I like the directness of the sign: what else, really, did you need to know?
Apart from that, though, the photo is just pretty stunning for a snapshot, I think: the lines, the angle, the light, the lone automobile, the hulking building looming over the hamburger stand, and where the 5-cent sign ended up being placed compositionally. But was the photographer perhaps actually making a photo of the large building, and the corner of the diner just ended up getting in the way?